The first step your new customers take is to search for a business like yours. Customers can search by a category (such as ‘beauty salons’), or a specific product or service (such as ‘where can I buy a lawn mower’), or by your business name. If you want them to find your business when they search, you need to properly index your business, products, and services in the most popular search engines.
In choosing where to shop, customers evaluate distance from a location and ease of access as key criteria. Your business needs to show up correctly on the most popular mapping tools, and must provide the information your customers need to select your business (open hours, brands, current photos, etc.) directly from the mapped location to compel choice.
When a customer knows you offer the product or service they need, they often take the next step to verify your business before walking through the door. New customers may read reviews, check out your website, or search for your business name online to see if the business is legitimate. Bad reviews, or inconsistent information, may cause the customer to look elsewhere.